Product Strategy
Discovery · Positioning · Roadmapping · Commercial framing
ENES
AI Product Engineer / Design Engineer
I buildintelligentdigital products.
Based in Canada. Operating from El Salvador and working across the United States and Latin America.
Product Strategy
Experience Design
AI-Enabled Products
Frontend Engineering
Growth & Conversion
01 / Selected Work
Selected work
Brand / Website / Service Experience
Baltica Salon
A customer-facing digital presence for a Toronto salon, balancing premium service positioning with commercial clarity.
Product / Service Platform
Taller Express
A digital automotive service concept designed around clearer requests, practical guidance and governed service operations.
Professional Services / Trust & Conversion
MasterTax
A professional-services web experience focused on making complex financial services easier to understand and act on.
02 / Portfolio
Broader body of work
A longer record of client and product work across service businesses, community platforms and early-stage products.
Service website
All Star Restoration / ASR Services
Educational games / Website
Lost Connection Games
Home services / Website
Rina Group
Bilingual marketing website
CerKa Marketing
Historical project record
Renovation / Website
CanaRoots
Nonprofit / Community website
Seed of Hope Miami
Historical project record
Website archive
Reduzca Talla y Peso
Historical project record
Real estate / Website
Villas de San Luis
Historical project record
Website archive
Triple Terapia
Beauty tech / Exploration
Reveal Studio / Virtual Hair Style
Historical project record
Geospatial / Exploration
Diaspora Heat Map
03 / Range
Different businesses. One common purpose.
Salons, tax practices, nonprofits, restoration services, automotive platforms. The industries change. The discipline does not: understand the business, then build the product it actually needs.
Intelligent does not mean complicated.04 / What I do
Capabilities
Experience Design
Interaction design · Design systems · Content strategy · Accessibility
Frontend Engineering
Next.js / React · Performance · Responsive systems · Component architecture
AI-Native Products
Applied AI features · Governed automation · Evaluation & evidence · Model-agnostic architecture
05 / Building AXOM
Building AXOM
AXOM is a governed AI-native system for designing and delivering digital products. It separates capability from authority, keeps human approval explicit and treats evidence as part of the product-development process.
- 01Governed execution
- 02Human approval
- 03Model / provider flexibility
- 04Evidence-driven delivery
Products being built through AXOM
Real products. Explicit status.
TLBN
A Toronto Latino business-network product being developed through AXOM with a future AI concierge direction.
AI Academy
A guided GenAI learning product evolving through curriculum, platform and pilot evidence.
AXOM Client Hub
A minimal client collaboration surface being shaped by real AXOM project requirements rather than speculative feature expansion.
06 / About
Across disciplines, toward products.
My work connects product thinking, experience design, frontend engineering, AI and commercial strategy. The value is not the number of tools I know; it is being able to move from an ambiguous business problem toward a coherent digital product.
Product ThinkingExperience DesignEngineeringAICommercial Thinking
07 / Contact
Have a product worth building?
Available for selected product, web and AI engagements across Canada, the United States, El Salvador and Latin America.